Coaching Categories

“Coaching is not telling people what to do; it’s giving them a chance to examine what they are doing in light of their intentions.” – J.F.

Coaching versus managing

Coaching differs from managing in a number of significant ways. Management is about planning, organizing, leading, and controlling organizational resources to achieve goals. Rather than merely telling employees what to do, directing and controlling their behavior, and judging their performance, coaches empower employees to explore, enable employees to learn, encourage employees to try, and equip employees to succeed by guiding their ongoing progress and removing obstacles that stand in their way.





At Carrus we categorize coaches into several categories. We match employees to coaches based on their current goals and needs.

1. Executive Coaching :

Executive coaching is an individualized process that builds a leader’s capability to achieve short- and long-term organizational goals. It is estimated that over 60% of Fortune 500 CEOs have their own personal coaches. At an executive level it can be difficult to have an impartial safe space and sounding board where you can process what’s happening and develop skills. The essence of executive coaching is helping leaders get unstuck from their dilemmas and assisting them to transfer their learning into results for the organization. Specific examples of focus points include leadership presence, team management, board management, career development, performance problems, interpersonal relationships, communication and career planning. 

2. Leadership Coaching :

Candid, thoughtful feedback is critical and harder to obtain as leaders advance in their careers. Unfortunately, promising careers can derail due to blind spots in critical interpersonal and leadership competencies. This can be devastating to the individual and extremely costly to the company. Perfect for leaders who want to gain an edge in self-marketing and branding and individuals targeted as future leaders who need to sharpen their skills. In most leadership coaching situations, the real objective is to help successful people become even more effective. Effective coaches go to great lengths to emphasise the unique talents and abilities of their clients as well as emphasise their client’s potential.

3. Business Coaching

Business coaches helps you take a business from where it is now to where you want it to be – whether that’s scaling your own venture or a project you are managing internally. After clarifying where you would like to take your business, the coach will help plan and prioritize what goals and strategies are needed to get there. A business coach will meet with you regularly, either weekly or monthly, to keep you on track to the commitments made during the past coaching session. Coaches track goals by creating key performance metrics (KPIs) that makes the journey to reaching them very transparent. The coach is there to keep track and measure progress that someone might avoid recording if they are on their own; in other words, they create accountability. 

4. Newly Assigned Leader Coaching :

New leaders, in particular, may worry about their skills and whether they have what it takes to lead effectively. Learning is essential to any role, whether you’ve been in it for a week or five years. No job stays exactly the same forever (and if yours does, it may be time to move on), so you should always seek out experiences to help you discover new approaches and ways to tackle your work. A new leader coach will clarify your most important responsibilities for your new role, the deliverables in the first few months of the new assignment, and explore ways to integrate the team you will lead with the organization. 

5. Career Coaching :

Finding happiness in your work is an emotional process that involves overcoming challenging feelings like rejection and self-doubt in healthy ways rather than allowing them to sabotage your progress. The right person can empower you to take action, overcome setbacks, and maintain your focus. Professional career coaches help you identify what you’d like from your career and then create a personalized plan designed to meet your goals. Advice and information includes everything from creating an internal career growth plan, working towards promotion, and goal-setting for new employees.  

6. Skills Coaching :

New skills coaching is tailored specifically to you, you knowledge, experience, maturity and ambitions and is generally focused on achieving a number of objectives for both you and your business. These objectives often include being able to perform specific, well-defined tasks while taking into account your personal and career development needs of the individual. Skills coaches & mentors should be highly experienced and competent in performing the skills they teach. (On Carrus you can find new skills coaches by industry) 

7. Communication/ Presentation Coaching :

One of the most highly sought after skills is the ability to stand on your feet and say what you want to say, the way you want to say it. And, right or wrong, people form a perception of who we are and what we represent by the confidence that we show when we speak. Communications coaches can help you better deliver complex ideas in simple and clear ways, communicate in a way that gets people on the same page, understand body language (it speaks volumes!) and use it effectively, listen to others to really hear what they have to say, not just to respond, and harness the power of persuasion to win buy-in, both internally and externally.  

8. Managing Stress and Burnout :

When a person fails to find balance or an outlet that’s positive to help them deal with their stress, it can lead to a host of problems, including anxiety and burnout. Individuals experiencing burnout view their jobs as increasingly stressful and frustrating, but many times people are too proud to admit when a challenge is more than they can handle. Stress and burnout coaching helps people learn techniques and strategies to manage the everyday challenges that face them. Coaches guide the individual to focus on areas that they can directly influence, dealing effectively with emotions, and starting the process to regain energy and focus.  

9. Entrepreneur Coaching :

Whether you are still working full time for a corporate and looking to jump into your own venture, or if you’re already well on your way, entrepreneur coaching is meant for the person who is committed to creating a thriving, successful business. Entrepreneurs are wired to take on the world by ourselves. They dig in, work hard, and are determined to be self-made. So why would they need someone to tell them what to do? Isn’t that why they started their own business in the first place, to avoid that? An entrepreneur coach is a guide through business and life challenges. These knowledge-building experts provide layers of value to the business owner. They can spot weak points, give objective outside counsel, and hold you accountable to your goals.