Anybody that you believe might need help from a professional coach. For example, a candidate who is changing industries, needs help with overall interview training, and/or wants to build confidence in their job search.
This could also be a person who needs leadership coaching, career coaching, or someone that needs help managing stress and burnout. It’s fairly broad, and more likely than not everybody can use a coach in their career at some point. You can view all of our coaching categories here.
Practically speaking, you can simply ask “Have you ever received professional coaching?” or “Have you considered getting coaching for this specific challenge?” If they have not, you can add, “I’d suggest you checkout Carrus.io. They have a network of coaches that can help you depending on your needs. Here’s a coupon for 10% off for the first 3 months.” It only takes 1 minute to mention the service and share the coupon code.